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Niche Success - Capturing new Segments with special Plastics

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niche success

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As Francois Truffaut once remarked, “It is impossible to overtake someone, if you merely follow in their footsteps.” The future lies in the niches for in the medium- and long-term, sufficient margins from standard applications will no longer be possible in high-wage countries. Therefore, an appropriate niche policy has become a question of corporate survival. In line with this motto, this Plastics Cluster conference is directed towards all those looking for future success in plastics.

The nucleus of niche management is formed by a clear strategic orientation of the company aimed at the creation of market niches and the securing of high profitability. While bulk volumes have to be achieved in the commodity sector, the serving of market niches allows the attainment of sizeable profit margins. Precisely SMEs have especially good chances of achieving market leadership through specialisation and intelligent innovation. In the past few years, new applications have proved to be a special source of growth impetus and there can be no doubt that with customised, special polymers for specific segments, it is possible to secure longterm company profits.

Content of the Event

Internationally successful experts will report on the latest plastics developments and trends, as well as processing possibilities and innovative applications. Or, in other words, which material developments and modifications are in the pipeline. In addition, information will be provided as to the characteristics that can be attained with functional additives. The conference will be rounded off by a review of applications with customised raw materials such as fluoropolymers, duroplasts or nanocomposites. You will receive answers concerning the characteristic profiles, processing behaviour and areas of application for these niche materials.

Target group

This conference is directed towards all innovators and decision-makers from development, production, marketing and quality management departments in plastics processing companies and for specialist services suppliers.

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Date and Place:

Thursday, January 26th 2006, 11.45 - 06.30 pm
Bildungshaus Schloss Puchberg, Puchberg 1, 4600 Wels, Austria

Overall Coordination:

Plastics Cluster, Ms Nina Käferböck
Hafenstrasse 47-51, 4020 Linz
Tel.: +43 732 79810-5115
Fax: +43 732 79810-5110
E-mail: nina.kaeferboeck@tmg.at


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